Truc Bach Beer - a premium product in HABECO's product portfolio, created by brewers and passed down through many generations, is the symbol and pride of HABECO. Over the decades, Truc Bach Beer, with its famous flavor, has proudly affirmed its position as a Masterpiece of Beer in the market as well as in the hearts of connoisseurs, becoming the top choice of Vietnamese businessmen. 

In 2024, Truc Bach's new look will be upgraded to be trendy and elegant, but still imbued with the identity of a timeless heritage, affirming the class of a masterpiece worthy of the title National Brand. 

• The new Truc Bach logo, with its strong 3D vertical block, is a declaration of the spirit of constant progress. The message "Beer Masterpiece" on the yacht logo is a mark of the desire to conquer, reach out to the ocean and reach the pinnacle of success. 

• The National Brand symbol and the words “Proud To Be National Brand” envelop the beer can, expressing the pride of a Beer Masterpiece created by the hands and minds of Vietnamese people.

• The hops symbol reminds us of the finest quality created from the noble Saaz hops, bringing the famous Kettle Hops flavor, worthy of the masterpiece of Truc Bach Beer.

• The mountain peak symbol embodies the desire to conquer the peak, as a symbol that goes hand in hand with the success of the Vietnamese elite.

• The main color tone is the original luxurious blue, combined with the powerful gold strip symbolizing shining glory.

Worthy of the title of National Brand, Truc Bach is not only a Beer Masterpiece that converges the quintessence of the nation, but also a symbol that accompanies the aspiration to conquer the peak of the Vietnamese elite, carrying the Vietnamese spirit, creating proud values. 

Truc Bach's new identity will be updated across the entire HABECO system, including the website, online sales channels, retail points, store systems, brand publications on product packaging and at all touch points, starting from October 2024. 

Keeping pace with the times, Truc Bach Beer is determined to maintain the identity of a timeless heritage, while constantly innovating to enhance the consumer experience. With excellent beer quality and a new, modern and trendy brand identity, Truc Bach Beer is not only the pride of domestic consumers but also contributes to elevating Vietnamese Beer Masterpieces in the international market.